PROJECT
Innovation Week Conference
STRATEGY
To create an engaging creative theme that fit both MDClone’s brand and Sheba/ARC’s brand for the Innovation Week event in Tel Aviv, Israel. The event brought in top-tier health system, life science companies, and technology partners from all over the world including Pfizer, AstraZeneca, Merck, Abbvie, J&J, Roche, Medtronic, Edwards, Intermountain, Washington University in St. Louis, Northwestern, GE Healthcare, Microsoft, and the U.S. Department of Veterans Affairs.
TACTICS BY ME
Creative theme/design, video mailer with postcard insert, hype video, printed and digital agendas, directional signage, badges, welcome and registration banners, slide graphics, powerpoint template, ADAMS Center booth design, table placemats, printed informational handouts, podium design, catering signs, landing page design, and an email series.