WHAT TO EXPECT

Versatile and proficient hands-on print and digital designer with over 13 years of in-house marketing B2B SaaS experience. Thrives in a fast-paced work environment with the ability to geek out over all things design and digital. Proven ability to prioritize and deliver exceptional design at high volumes under tight timelines. Organized, dependable, and successful at managing multiple priorities with speed and intention. Willingness to take on added responsibilities and learn new best practices to meet team goals. Passion for design and elevating experiences for internal and external audiences.

Hyperproof

Principal Graphic Designer

Hyperproof

Senior Graphic Designer

Hyperproof is a platform for operationalizing compliance and risk management by enabling businesses to automate workflows, prepare for audits, and mitigate risk.

MDClone

Senior Creative Manager / Brand Designer

MDClone is a big data system for healthcare, offering an innovative, dynamic exploration tool called ADAMS that enables health systems to explore their vast amounts of data with freedom and security. Synthetic data enables worldwide collaboration and sharing of data sets without risking patient privacy. MDClone is partnering with some of the biggest health systems in the world including the VA, NIH, Intermountain Healthcare, Jefferson Health, Sheba Medical Center, and more.

KEY HIGHLIGHTS:

Design:

• Own, champion, extend, and create the visual systems for the MDClone brand across all mediums including the brand guidelines, templates, letterhead, business cards, sales materials, training materials, social media presence, and website

• Create on-brand, engaging visual experiences across print and digital channels

• Translate complex concepts into easy-to-understand visual designs with a strong foundation of design fundamentals including typography, composition, layout, and color

• Brainstorm, shape the strategy, and create collateral for personas and stages of the buyer journey for GTM campaigns

• Experience creating and directing large scale projects from concept to execution to meet business goals

• Execute design projects from concept to delivery, balancing big picture thinking with small deliverables

• Art direct and storyboard animations for video and web

• Collaborate with the copywriter, sales, product, and growth teams to create on-brand messaging for campaigns

• Develop and design digital materials including pitch decks, handouts, use cases, case studies, ebooks, white papers, blog headers, media ads, website graphics, landing pages, email designs, and social media assets

• Develop and design print materials such as tradeshow booths, signage, culture items, direct mail, logo designs, and handouts

• Ability to analyze campaign results across channels with reporting and metrics, applying a data-driven approach to projects to shape design strategy, buyer journey, desired behaviors, and funnel optimization

• Work independently, collaboratively, prioritize accordingly, foster curiosity, and iterate quickly

• Create engaging, high-quality, user-centered design for user experiences through strong design decisions and pixel-level attention to detail

• Confidence to challenge what isn’t working and be at the forefront of innovative design

• Manage and maintain a template library system

Digital:

• Guide the customer journey with automated email campaigns, segmentation rules, and targeted content per audience

• Create scoring rules, automations, triggers, and dynamic lists in Pardot while understanding email best practices and maintaining proper list hygiene

• Strategize, build, implement, and report on multi-channel regional and ABM campaigns including email, direct mail, website, paid ads, retargeting ads, and organic content

• Build targeted nurture campaigns, developing the communication strategy for key personas and interests while also executing tactics

• Develop ML to SQL lead generation funnel criteria with documentation and execution

• Manage SEM agency relationship and recommend continuous improvement for search engine marketing

• Continuously track ad spend, conversions, and Google/Bing search performance with a focus on optimization, measuring results, and reporting to teams

• Guide content and social media creative direction

• Maintain and manage content, design, and calendar for social media channels

• Additional responsibilities below
  

• Achievements:
  Website traffic growth: 68% increase 2020-2021; 133% increase 2021-2022.
  Newsletter signups: 115% increase 2020-2021, 306% increase 2021-2022.
  Lead flow: 141% increase 2020-2021, 383% increase 2021-2022.
  Email: 31k+ sent across all stages in 2022, average CTR 2.65%, average open rate 27.67%.
  Google Ads SEM certified December 2022.

MDClone

Digital Creative Manager

KEY HIGHLIGHTS:

• Implement marketing tech infrastructure such as Pardot, Leadfeeder, Instapages, Squarespace, ZoomInfo, Google Analytics, Google Tag Manager, Hootsuite, GoToWebinar, social media ad managers, and Google and Bing ads

• Build and manage mdclone.com: page architecture, imagery and elements, copy, forms, and tracking scripts

• Support all graphic design needs for the company while maintaining and building the MDClone brand

• Expand and extend visual systems for the MDClone brand across all mediums

• Manage paid and organic social media on Facebook, LinkedIn, and Twitter

• Design and develop sales materials including presentation/demo decks, handouts, case studies, use cases, and training collateral

• Build UTM reporting system as well as deploy parameters for marketing campaigns

• Design and code company email templates and auto-responders

• Design, develop, and execute the company Pulse Newsletter

• Report on ad, email, and website performance

• Write blog posts addressing key words and topics

docutap/Experity

Digital Creative Strategist

DocuTAP (now Experity) is a nationwide, growing healthcare IT company with a distinctive workflow solution including Electronic Medical Records, Practice Management software, Patient Engagement software, and Billing Services with over 1,400 urgent care partners.

KEY HIGHLIGHTS:

• Design, develop, and manage paid and organic social media on Facebook, Instagram, LinkedIn, and Twitter

• Manage and implement the merging and rebranding of Practice Velocity and DocuTAP social media accounts into the Experity master brand

• Create landing pages and web design assets to support marketing campaigns

• Design new web page layouts to enhance user experience

• Use web content management systems to edit and create web pages and blog posts

• Build UTM reporting system as well as deploy parameters for marketing campaigns

• Design and code company email templates and auto-responders

• Implement email signature tags for sales and client-facing groups

• Develop design templates and systems to increase production efficiency

• Create reports, analyze results, and provide recommendations for digital campaigns and social media initiatives

• Developed, managed, and designed the company's conference website

• Facilitate in developing creative briefs, campaign initiatives, SEO improvements, content calendars, funnel processes, and product branding color systems

• Provide constructive feedback to junior designers

• Assist with graphic design projects such as tradeshow booths, event materials, direct mail, and marketing collateral such as handouts, ebooks, and more

• Google Adwords SEO certified November 2017

docutap

Graphic Designer

KEY HIGHLIGHTS:

• Executed and developed the DocuTAP brand across all departments of the company as well as campaigns for both print and digital

• Led the design for all digital materials including social media assets, blog headers, display advertising, landing pages, digital handouts and ebooks, website and newsletter graphics

• Designed print materials including trade show booths, event materials, direct mail, and marketing collateral such as handouts, white paper booklets, and more

• Designed digital materials including social graphics, display ads, social ads, email graphics, website graphics, digital handouts, micro-sites, and more

• Designed and developed sales materials and presentations with efficiency and fast turn-around times

• Redesigned and modernized for mobile the DocuTAP email newsletter, including basic HTML and CSS coding

• Developed, managed, and designed all assets and products for the company apparel shop

• Co-managed all digital marketing strategies

• Collaborated and gave critical feedback on content, design, and layout

Westward wandering
co.

Founder

Westward Wandering Co. is a a small, Black Hills-based online shop offering apparel that represents our favorite places and relates to the culture and lifestyle of the Black Hills and Badlands.

KEY HIGHLIGHTS:

• Visualized, developed, and launched the complete brand including products

• Identified niche target market and market potential of a modern, hyperlocal clothing company in the Black Hills

• Strategized social media tactics including contests, shareable posts, evergreen content, and appropriate product placement while maintaining consistency in brand

• Fostered growth daily on all social media channels to over 5.7k Instagram followers, 1.6k Facebook followers, 875 email subscribers with a 45% open rate, and over 500 combined Pinterest and Twitter followers since conception

• Tracked, measured, and analyzed KPIs for social media, email, and campaign initiatives

• Identified micro-influencers to help promote the brand

• Creatively directed outside talent to produce quality and brand-styled promotional materials

• Measured, tested, analyzed, and adjusted Facebook ads and retargeting campaigns, website content, and mailing list to improve metrics and meet goals

• Automated as many tasks as possible

• Continue to design new products that relate to the culture of the Black Hills

jam art and supplies

Volunteer
Co-Founder

JAM Art & Supplies is a nonprofit in Sioux Falls that provides artists, children, and various other nonprofits with new or gently-used art supplies. JAM Art & Supplies fosters community through an online presence with First Friday Reviews and Inspired Interviews. My role as a co-founder was to help get JAM up and running by establishing a brand presence, connecting with artists, photographing interviews and images to use in marketing, fundraising for a physical space downtown, and participating in board meetings.

KEY HIGHLIGHTS:

• Helped strategize the launch of the brand

• Served on the Board of Directors for two years, advising on JAM initiatives

• Conceptualized the Inspired Interviews blogging series

• Photographed local artists and their work for the Inspired Interviews

• Contributed blog posts to jamartandsupplies.com

• Created marketing and event design materials

• As secretary of the board, took notes, sent recaps and scheduled board meetings

Meta Payment Systems

Senior Graphic Designer

Meta Payment Systems, a division of MetaBank, is a leader in the prepaid industry, offering a variety of prepaid and credit products and services nationwide.

KEY HIGHLIGHTS:

• Lead the Marketing Department in the design, creation, editing, revision, and distribution of customer communications through various channels

• Responsible for conceptualization and visual design of marketing solutions from concept to completion

• Provided operational and project tracking support for marketing department

• Lead and participated in creative ideation and brainstorming sessions

• Supervised and managed the activities, as well as provide creative direction to other graphic designers within the department

• Responsible for training, developing, and directing of non-senior graphic designers within the department

• Demonstrated personal commitment to excellence in service to staff, customers, and other employees

• Supported and embraced company values

Education

Class of 2009

Dakota State University

Bachelor of Fine Arts in Digital Arts and Design  |  Minor in Computer Graphics, Photography

Experience

Digital collateral design including social media assets, blog headers, display ads, ebooks, presentations, website graphics, content upgrades, newsletter graphics, templates, landing pages, and more.

Digital experience including lead generation, SEO best practices, search engine marketing, UTM / parameter tracking, social media paid advertising, organic social media best practices, funnel processes and prospect journeys, webinars, surveys, landing page development, newsletter strategies, drip campaigns, audience-building, marketing automation, segmentation, and more.

Print collateral design including trade show booths, direct mail, campaign collateral, booklets, brochures, handouts, business cards, invitations, iconography, logo designs, branding and color systems, and more.

Marketing experience including campaign development, creative briefs, content calendars, culture revitalization, company mergers and acquisitions, and more.

Highlights

Squarespace Designer Circle Gold Partner

20 on the Rise Winner (design category)

Principal Graphic Designer Promotion (Hyperproof)

Senior Creative Manager Promotion (MDClone)

Digital Creative Strategist Promotion (DocuTAP)

Google Ads SEM Certified (MDClone)

Multi-Addy Award Recipient

Senior Graphic Designer Promotion (Meta)

ATEM Award Recipient (Meta)

SKILLS

Print and Digital Design

Creative Direction and Visual Storytelling

Brand Development and Management

Website Design and Management

Email Marketing, Segmentation, and Drips

Lead Generation / Growth Marketing

Newsletter and Content Creation

Search Engine (SEM) Marketing

Display / Retargeting Advertising

Facebook and LinkedIn Advertising

Social Media Management, Design, and Implementation

Online Community Building and Audience Building

Brand Ambassador Program Development

Basic HTML / CSS

DSLR Photography

Software

Adobe Creative Suite

Microsoft Office

Google Docs / Slides

Squarespace

Wordpress

Pardot

Leadpages

Instapages

ZoomInfo

GoToWebinar

Hootsuite

Facebook Ads Manager

LinkedIn Campaign Manager

Google Ads 

Google Analytics

Google Tag Manager

Sprout Social

Shopify

Canva

Sigstr

Hubspot

Mailchimp

Salesforce

Callrail