TYPE
Campaign + Direct Mail
OBJECTIVE
Create a brand-heavy campaign theme that highlights the full suite of DocuTAP products for a series of mailers to be sent throughout the year, each mailer highlighting a different product.
SOLUTION
A bright, recognizable campaign “logo” that symbolizes the primary DocuTAP products and uses DocuTAP’s primary brand colors. The overlapping in the logo represents finding your “suite spot” among those products.
The kick-off mailer unfolds to reveal the product suite below with the DocuTAP logo on the outside aligning perfectly with the DocuTAP logo on the inside.
The supporting series mailer was more budget-friendly (no envelope), but still utilizes a unique folding experience to reveal the featured product at the foot of the front panel and the top of the inside panel.
COLLATERAL
Kick-off mailer, five supporting mailers (TBD), display ad set.