TYPE
Event
OBJECTIVE
Create a logo that can stand the test of time for DocuTAP’s yearly client conference, then develop a theme related to 2018 Denver User Conference
SOLUTION
A simple logo that stands for User Conference, but also, (conveniently) Urgent Care. The Denver theme uses illustrations that depict Denver’s skyline with mountains in the background as well as iconography and illustration related to the great outdoors.
COLLATERAL
Logo, mailer, mailer inserts, email template, website design elements and management, social media imagery, event signage, printed schedules and badge cards.
NOTES
The mailer concept utilizes a budget-friendly solution where the outside “shell” of the mailer will be used for multiple sends throughout the year while the inserts within each mailer will change, containing different information.